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From the Founder
Carrying a Legacy Forward — With Purpose and Elegance
My name is Mitra Ghandi, and Parsa Rugs is more than a brand — it’s an extension of a legacy. I grew up surrounded by the beauty, artistry, and soul of Persian carpets. My father, Reza Ghandi, has spent decades building one of Iran’s most respected names in Persian rugs through Ghandi Carpets — a gallery in Tehran’s historic Ferdowsi Square, renowned not only locally but across the world through his extensive export network.
From Europe to the United States and Japan, he brought the elegance of Persian weaving to sophisticated interiors around the globe. With Parsa Rugs, I carry that vision forward — reimagined for today’s world.
Parsa Rugs is my way of bridging tradition and modern refinement — bringing the beauty I was raised with into spaces that appreciate quiet luxury and lasting value.
I invite you to discover the artistry, the stories, and the subtle grandeur woven by hands into every rug — and to experience a new standard of timeless luxury.
– Mitra Ghandi
Founder, Parsa Rugs
Vision
To be the world’s most trusted digital destination for authentic Persian carpets — where timeless craftsmanship meets contemporary luxury, and each piece finds its place in the world as a treasured work of art.
Mission
Parsa Rugs curates and delivers exceptional hand-knotted Persian carpets, sourced directly from master artisans in Iran, to collectors and design enthusiasts worldwide. We honour generations of craftsmanship by blending heritage, quality, and elegance into a seamless, global online experience.
Values
Heritage & Authenticity: We honor Persian weaving traditions, ensuring each rug reflects centuries of artisanal knowledge. Curation & Excellence. Every piece is hand-selected for its quality, craftsmanship, and refined design. Global Access with Integrity: We deliver Iran’s finest carpets to the world, while respecting their origin and makers.
A Platform Built on Trust
Parsa Rugs operates under Parsa Trading LLC, a licensed company in the UAE. We offer a secure online platform with trusted payment system.
Certified Authenticity, Exceptional Craft
Every rug is hand-knotted in Iran, carefully selected for quality and authenticity. All carpets come with a product certificate and guarantee.
Global Delivery, Seamless Experience
Our digital platform Parsa Rugs, brings exclusive Persian masterpieces from Iran to art collectors, connoisseurs and designers around the world.
